KEY 2020 featured work
Strategy, planning & implementation for a massive boost in sales
Online sales YOY
Site traffic YOY
New users YOY
KEY wanted to review and develop their marketing strategy, build a robust marketing plan for 2020, and drive ecommerce revenue growth. Specifically, they wanted to implement marketing tactics that would double year-over-year ecommerce revenue.
- This type of workshop helps us get to know and understand a brand, ask plenty of questions, and get a solid idea of key drivers, competitors, business objectives, and much more. It is an essential first step in building a marketing strategy and plan.
Comprehensive strategy development
- We developed buyer personas, a statement of differentiation, pricing and positioning strategy, a distribution plan, promotions, an online marketing strategy, conversion strategies, KPIs, and more.
- Once KEY signed off on the marketing strategy, we moved on to the marketing plan, a high-level overview of the marketing tactics we recommended to help KEY reach their revenue and sales goals for 2020.
Digital marketing execution
- The digital marketing tactics we used included paid search, display ads, the Google Shopping Network, email, and social media.
- We also built out measurement, tracking, and data analysis to ensure we were hitting goals and could tweak campaigns as necessary.
- Bottom-of-funnel tactics were key to driving revenue.
- Strong metrics & data analysis show clear opportunities to further increase sales.
Website traffic increases
Website traffic more than doubled within the first year
Top-of-funnel activity drove brand awareness & boosted social following
Increases in conversions
Online sales for Q1 more than doubled the previous years’ actual sales