Buyer persona guide & template
What are buyer personas?
Buyer personas are fictional characters designed to represent a group of customers with similar values around the use of a product or service.
Personas help you understand and articulate your customers better which improves your success in designing products and creating content for real people with real needs.
Buyer personas also create a common language and identification for your internal so that everyone understands who they are creating content for.
What’s in the guide?
This Buyer Persona guide provides an easy four-step process for creating buyer personas. It also includes an editable template you can use to create buyer personas for your organization.