Does your ecommerce brand need help?
We can answer that. And fix it, if needed.
Hopefully, your next question is, “But what do you mean by ‘branding?” Here’s what we mean: we look at the foundations of what your brand stands for, identify key audiences and positioning, then create a look and feel to make sure you’re telling a compelling story to people who will want to hear and will then want to buy from you.
What if you have long-established brands and products?
We can help.
What if you’re shaping a new brand from the ground up?
We can help.
To start, we’re an agency of friendly sponges.
The first thing we’ll always do is ask a lot of questions and listen. Your company, products, and audience have unique situations and opportunities, so we won’t ever have an answer before digging into the details and absorbing all the important info.
One process. Three parts.
We’ll conduct 1-2 collaborative workshops to identify what’s at the heart of your brand. Every company has fundamental principles that are driving all the decisions. Clearly and succinctly defining this core goes a long way in giving everyone who represents or touches the brand a meaningful starting point.
- Brand pulse (ultimate guiding principle)
- Core values
Starting with a thorough intake form or interview—where you answer several questions about where your company is today, who your brand is targeting, and what your long-term goals are—we’ll give shape to your brand vision, benefits, and positioning. Then, together with you, we’ll solidify your brand’s Purpose to provide directives on who your brand will be talking to and what you’ll be communicating.
- Brand mission
- Brand vision
- Brand benefits
- Brand promise
- Market analysis
- Competitor analysis
- Customer/audience identification
- Brand positioning
Once you know what you stand for, who you’re talking to, and what you want to achieve, the next step is to show your brand to the world. Here, we put a look and voice on your brand that reflects your beliefs and connects with your target audience, all wrapped up in a final guidelines document that can be shared with anyone who works on your brand.
- Brand character
- Logo creation & enhancement
- Color palette
- Imagery guidelines (photography and illustration)
- Copy tone